Araayeh is a persian word that defines the process of making someone look beautiful. It is a poetic symbolisation for women who appreciate uniqueness. Araayeh explores exquisite workmanship both geographically and temporally thus experimenting with infinite combination of textiles and creating intuitive products that connects people to the world.
Richi Kataruka Kedia
I love the clean and simple aesthetic which Araayeh follows, because of which it becomes super easy to style any kurta or pants from Araayeh with any other piece from my wardrobe. Love all the styles which are so classic and Araayeh is the true meaning of slow fashion. Love the breathable textiles and the soothing color palette, which is perfect for Indian summers. Would love to see more of shift dresses and short tunics to beat the Indian heat.
Hello Araayeh!! I love Araayeh's clothes because of its fabric and the soothing texture. The colours are nice and subtle. Their silhouettes are flowy and stylish which perfectly suites my work which demands long hours of sitting at one place.