Our Story
Araayeh was born from a simple belief — clothing should carry meaning, memory, and soul. In a world of fast fashion, we chose to slow down, and return to the roots of making with our hands. Every thread we weave and every fabric we drape begins with a story.
Growing up as a Marwari girl born in Kolkata and settled in Gujarat, I have been surrounded by a beautiful mix of traditions, textiles, and cultures. My journey as the founder of Araayeh began in childhood with my mother’s wardrobe. Her wardrobe became the lens through which I viewed the world — jamdanis from Bengal, mothras from Rajasthan, gharcholas of Gujarat — each drape carrying with it history, memory and identity. That blend of rich textiles shaped my earliest understanding of beauty, and it is this fascination that I carry forward through Araayeh.
Our Philosophy
The word Araayeh means “to make someone or something look more beautiful.” For us, beauty is not just physical — it lies in the quiet strength of a fabric woven on a loom, in the patience of an artisan’s craft, and in the way a garment connects one life to another. At Araayeh, we are guided by three principles:
• Craftsmanship with integrity — starting with the yarn, ensuring that every piece carries the warmth of human hands.
• Design with timelessness — creating clothes that transcend seasons and resonate with women across generations.
• Sustainability with purpose — supporting local artisans, preserving handloom traditions, and crafting pieces meant to last.
The Craft
Araayeh is built with the hands of artisans and tailors who keep age-old skills alive while infusing them with fresh, contemporary expressions. They express themselves through our garments and smallest details, making each piece truly unique.
Leftover fabrics are transformed into textile jewellery, turning remnants into adornments. We arrive at Araayeh again — to make something or someone look more beautiful, even in the smallest finishing touch.
Our Vision
Every collection emerges from a story — sometimes of a woman, sometimes of a place, sometimes of a fleeting photograph — but always rooted in something real. These stories shape not just the way we design, but the way we dream.
Araayeh is not just clothing. It is a lived experience – memory woven into fabric, tradition meeting innovation, and beauty meant to be lived in.