Our mindful little step
- How can we as a startup brand be conscious about reducing waste and pollution footprint?
- How can we reuse or recycle disused materials in our design and manufacturing process?
- How can our philosophy be shared and adapted by our customers
Our plantable seed tags are made from a biodegradable and recycled eco-paper with flower seeds embedded within. When the paper is planted in a pot of soil, the seeds grow and the paper decomposes. All that is left behind are flowers, herbs or vegetables, and no waste to pollute the mother nature.
One may find that each tag looks subtly different but that's the beauty of something handmade that we embrace in our fabrics and clothes that we design.
At ARAAYEH we don't see sustainability as a goal but as a part of our journey. At every step from sourcing the fabric from the remote villages across India till the packaging, we try and make sure that we reprocess our waste in the form of handmade textile jewellery or in our packaging.
We hope that this small lovely gift for our ARAAYEH friends be eventually a sweet reminder of that special purchase every time they pop into their gardens.